Lead capture: get every enquiry into one CRM

Where your leads come from, and how each gets in

Enquiries come from many places: your website, ads, WhatsApp, marketplaces and the shop counter. This is how each one reaches Superlane today.

Lead source	How it reaches Superlane today
Your website's forms	Straight in, as a contact, an enquiry and a deal
Landing pages and form tools	Through a private lead address from your settings
Meta lead forms	Built; connecting a new workspace's Page waits on Meta's app review
WhatsApp chats and click-to-WhatsApp ads	Built; connecting a new workspace's number waits on Meta's app review
Google Ads lead forms	Not connected; website leads still keep the Google click ID
IndiaMART, JustDial and property portals	Not connected; import a CSV file or add them by hand
Walk-ins and phone calls	Added by your team, with the source picked

Website forms: contact, enquiry and deal in one step

Your website's own form sends each enquiry straight to Superlane. Superlane does not give you a form to embed: your web developer connects your existing form once, using a private key from your settings.

By default, each submission becomes a contact, an enquiry and a deal. For every form, you choose whether it opens a deal, and in which pipeline and stage.

The form's answers are kept with the lead. Common ones, such as city, budget, timeline and the service they want, fill their own fields on the contact.

New leads go to your team in turn

A new lead goes to the next salesperson whose turn it is (round robin), unless you choose otherwise. For each source, you can share leads in turn, send them all to one person, or leave them unassigned.

A returning customer keeps the owner they already have. Owners and admins set these rules on the Lead sources page in settings.

An owner from the first second matters, because the first useful reply often wins the sale. Read more about speed to lead, or measure yours with our lead response time calculator.

Know which campaign sent each lead

Each form lead keeps its source page, UTM tags and ad click IDs, such as the Google Ads and Meta click IDs. The contact page shows how the person first found you and what brought them back most recently.

When a deal is won, you can see which campaign and which page started it.

Landing pages and other form tools

For tools other than your website, Superlane gives each workspace a private lead address. A landing-page builder or an automation tool can use it, if it can send a lead as JSON to a web address.

Each lead becomes a contact and an enquiry, with its source, campaign tags and owner. You can pause, replace or switch off the address at any time.

Meta lead forms

Superlane's Meta Lead Ads connection is built. Each lead from a Facebook or Instagram lead form becomes a contact and a deal. Its campaign, ad set and ad are kept, and each form has its own owner rule.

Connecting a Facebook Page waits on Meta's app review, so new workspaces cannot connect one yet.

WhatsApp chats and click-to-WhatsApp ads

Superlane's shared WhatsApp inbox is built. When a new person messages your number, they become a contact with an owner, and a click-to-WhatsApp ad they tapped stays on their record.

Their first message is not treated as permission to send them marketing. Connecting WhatsApp numbers for new workspaces waits on Meta's app review.

IndiaMART, JustDial and property portals

Superlane does not connect to IndiaMART, JustDial, TradeIndia or property portals such as 99acres and MagicBricks today. Export those leads as a CSV file and import them, or add them by hand.

The import reads name, email, phone and company columns, and skips people already in Superlane. Save an Excel sheet as CSV before you import it.

Walk-ins and phone enquiries

Your team adds these by hand, picks where the lead came from, such as a referral, and can open a deal straight away. Calls are not logged on their own, so add the enquiry while the details are fresh.

Duplicates and missing details

Superlane matches every lead on phone number or email, so a repeat enquiry lands on the same contact. A 10-digit number is read as Indian, so 98765 43210 and +91 98765 43210 count as one person.

While that person's deal is still open in the same pipeline, a new form enquiry joins it rather than opening a second one. Unclear matches create a "Possible duplicate contacts" task for someone to check. Superlane cannot merge two contacts, so a person tidies these up.

A website lead needs a name and either a phone number or an email. If your website retries a failed send, Superlane does not create the lead twice.