Sales and CRM glossary
Plain definitions of the terms sales teams run into, with examples from Indian businesses.
- Lead leakage
Lead leakage is losing enquiries to gaps in follow-up, such as a slow reply or no owner, rather than to a buyer's no.
- MCP server
An MCP (Model Context Protocol) server lets AI apps such as ChatGPT or Claude read and act on data in other software.
- Speed to lead
Speed to lead is the time between a new lead arriving and the first reply from your team, whether by call, WhatsApp or email.
- WhatsApp CRM
A WhatsApp CRM is a CRM connected to your business WhatsApp number, so each chat is tied to a contact, owner and deal.
- White-label CRM
A white-label CRM is CRM software built by one company that another business, often an agency, sells to clients under its own brand.
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